MAA and Loci on Facebook!
The content posted on the Wall of Loci's Facebook page will not replace the content posted on Twitter (see "MAA and Loci on Twitter!"), but will include many of the same announcements and links to new published articles. Facebook offers some options beyond what could be done with Twitter alone, though -- for example, each link will offer a way to "Like" the article. (We had been using Digg buttons to offer a similar function, but they got little use.) Facebook also offers broader opportunities for comments and discussion of posted links.
Many readers of Loci have been already following the links to Loci articles from their social networking accounts on Twitter and Facebook. On Twitter especially, because of the tight restriction on the length of messages, the links to articles use shortened URLs, such as those generated by the bit.ly service. This service also allows for counting the people who use the link and the source from which the links are followed, and this data has given some interesting information. Until recently, links have been posted first on Twitter from Loci Editor Tom Leathrum's account, @leathrum, with the hashtag #maaloci included to facilitate searches, then echoed on MAA's Twitter account @maanow and Facebook page. Even though the Facebook link was not the original post, twice as many clicks originated from Facebook as from Twitter.
We will continue to use shortened URLs in the Facebook announcements so that we can continue to gauge how Loci readers find articles. Since Facebook doesn't have as tight a restriction on lengths of messages as Twitter, abbreviations are not as common. Also, hashtag searches are not as usefull in Facebook.